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Senior Media Analyst

Company: Harnham
Location: La Mirada
Posted on: September 25, 2022

Job Description:

Senior Media AnalystLa Mirada - Hybrid (3 days)Incredible Opportunity to work with a rapidly growing, nationally recognized, retail and e-commerce home furnishing company that is looking for a Senior Media Analyst to grow with their team!With a wide array of popular products, consistent YOY sales growth, and a new office in the mid-west opening soon, this company is already preparing to take the next growth step and you could help them determine the right media paths to follow!This is a highly sought-after senior analyst position where you will be responsible for analyzing the performance of multiple digital media campaigns, creating optimization insights that will determine digital media buyers' direction, as well as collaborating with a number of stakeholders and partners to maintain accurate records of data needs and digital tracking.ROLE OVERVIEW - Senior Media AnalystAnalyze the performance of multiple digital media campaigns to identify areas requiring optimizationDetermine data needs, data collection methods, and best practices with partners to ensure accurate tracking of dataWork with digital media buyers to determine digital media strategic directionCollaborate with stakeholders to deliver insights in a succinct, consumable, visually-appealing formatBuild and Improve automated reports and dashboards that can monitor and communicate performanceSKILLS AND EXPERIENCEFamiliarity with Econometric Modeling practices and how to apply models to measure marketing efficiency and optimize spending (Media Mixed Modeling; MMA)3-5 years experience in related digital/media analytics roleFamiliarity with database languages like SQLExperience working with Data Visualization tools (Tableau, PowerBI, Looker)Bachelor's degrees in Business Stats, economics, marketing analysis, or related field.

Keywords: Harnham, La Mirada , Senior Media Analyst, Professions , La Mirada, California

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