Senior Digital Analyst
Company: Living Spaces Furniture
Location: La Mirada
Posted on: June 24, 2022
Job Description:
Current Living Spaces Employees: Please apply via your internal
Workday Account.Living Spaces is a growing home furnishing brand
and we continue to open new locations. We know in order to stay
current with the times and trends, we have to perpetually update
our look and selection. What has truly sustained our growth - from
1 to over 30 locations, from 100 employees to over 3,200, from a
humble home furnishings store to a widely recognized and respected
lifestyle brand - are the talented individuals who have taken us
there. We are looking for innovative, driven, and passionate
professionals to join our team so we can reach even greater heights
together.We believe that a great team member experience leads to an
even better guest experience. That is why we place a huge emphasis
on building a great culture within our teams. Our ideal candidate
will have natural talent: meaning, they possess the capacity and
commitment, along with an openness to being coached around skills
that will ensure they delight and exceed the expectations of our
guests in all areas of Living Spaces business. We also believe in
our team members taking ownership of their performance and how that
contributes to the overall success of their role.Position Summary
The Senior Digital Marketing Analyst will focus on analyzing the
performance of digital media, including SEM, paid social and
programmatic media. Will work closely with the digital media buyers
to provide recommendations for optimization and with the other
analysts on the team to inform overall media strategy.Position
Description Essential Duties and Responsibilities include the
following. Other duties may be assigned:
- Analyze multiple digital media campaigns and identify
optimization opportunities
- Act as a digital analytics subject matter expert representing
aspects like data collection and use cases for solving business
questions
- Collaborate with digital media buyers to influence digital
media strategy
- Collaborate with business, technology, implementation
specialists, and analytics partners to determine data needs,
establish data collection requirements, and deploy and maintain
accurate digital tracking
- Identify areas of opportunity for data improvement and
follow-through to see them implemented
- Obtain and document project details for use as reference
material across the team
- Define and execute quality assurance procedures to ensure
accuracy of analytical output on a regular cadence
- Design visually appealing, effective, and impactful reports for
numerous audiences including views for executive leadership
consumption
- Set up and analyze media tests and provide recommendations for
how to test and measure different strategies
- Manage the compilation and dissemination of regular (e.g.
weekly, monthly, etc.) reports on performance of the digital
channel
- Present findings and recommendations to peers and sometimes
executives
- Prepare analytical plans, including milestones, hypotheses, and
data sources necessary to complete complex deep dive analysis
- Create automated reports and dashboards to monitor and
communicate performance
- Determine KPIs and benchmarks to evaluate each campaign
- Analyze different variables of media campaigns (i.e., creative,
audience targeting, campaign objective, landing page, etc.) to
identify opportunities for improvement
- Support a variety of partners across the organization with
ad-hoc reporting and in-depth analysis
- Utilize business and analytical expertise to independently
perform proactive analysis and communicate opportunities,
optimization tactics, or issues
- Use statistical rigor to solidify validity of findings and be
able to explain those concepts to non-experts
- Independently seek out additional data and information to round
out analyses and confirm assumptions
- Create succinct presentations to tell stories with a focus on
actionable outcomes and present findings to all levels of the
organizationQualificationsEducation/Experience: Bachelor's degree
(B.A. or B.S.) or equivalent from four-year college in Business
Statistics, Economics, Marketing Analysis or related degree. 4-6
years of experience with digital analytics and with defining
digital analytics tracking requirements. Prior experience analyzing
digital media campaigns at a brand or agency is strongly preferred.
Equivalent combination of education and experience will be
considered.Computer Skills: To perform this job successfully, an
individual must have proficient experience in Microsoft Office 365
including Word and Excel. Be highly proficient in web analytics
tools such as Adobe Analytics or Google Analytics. Experience
working with data visualization tools such as Tableau. Proficiency
in database analytics language such as SQL, Python, R.Equal
Opportunity EmployerIt is our policy to abide by all federal,
state, and local laws prohibiting employment discrimination based
solely on a person's race, color, religious creed, sex, national
origin, ancestry, citizenship status, pregnancy, physical
disability, mental disability, age, military status, or status as a
Vietnam-era or special disabled veteran, marital status, registered
domestic partner or civil union status, gender (including sex
stereotyping and gender identity or expression), medical condition
(including but not limited to, cancer related or HIV/AIDS related),
sexual orientation, or any other protected status except where a
reasonable, bona fide occupational qualification
exists.E-VerifyLiving Spaces participates in E-Verify. All
newly-hired team members are queried through this electronic system
established by the Department of Homeland Security (DHS) and the
Social Security Administration (SSA) to verify their identity and
employment status.#Ll-DW1
Keywords: Living Spaces Furniture, La Mirada , Senior Digital Analyst, Professions , La Mirada, California
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