Senior Digital Analyst

Company: Living Spaces Furniture
Location: La Mirada
Posted on: June 24, 2022

Job Description:

Current Living Spaces Employees: Please apply via your internal Workday Account.Living Spaces is a growing home furnishing brand and we continue to open new locations. We know in order to stay current with the times and trends, we have to perpetually update our look and selection. What has truly sustained our growth - from 1 to over 30 locations, from 100 employees to over 3,200, from a humble home furnishings store to a widely recognized and respected lifestyle brand - are the talented individuals who have taken us there. We are looking for innovative, driven, and passionate professionals to join our team so we can reach even greater heights together.We believe that a great team member experience leads to an even better guest experience. That is why we place a huge emphasis on building a great culture within our teams. Our ideal candidate will have natural talent: meaning, they possess the capacity and commitment, along with an openness to being coached around skills that will ensure they delight and exceed the expectations of our guests in all areas of Living Spaces business. We also believe in our team members taking ownership of their performance and how that contributes to the overall success of their role.Position Summary The Senior Digital Marketing Analyst will focus on analyzing the performance of digital media, including SEM, paid social and programmatic media. Will work closely with the digital media buyers to provide recommendations for optimization and with the other analysts on the team to inform overall media strategy.Position Description Essential Duties and Responsibilities include the following. Other duties may be assigned:

• Analyze multiple digital media campaigns and identify optimization opportunities
• Act as a digital analytics subject matter expert representing aspects like data collection and use cases for solving business questions
• Collaborate with digital media buyers to influence digital media strategy
• Collaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital tracking
• Identify areas of opportunity for data improvement and follow-through to see them implemented
• Obtain and document project details for use as reference material across the team
• Define and execute quality assurance procedures to ensure accuracy of analytical output on a regular cadence
• Design visually appealing, effective, and impactful reports for numerous audiences including views for executive leadership consumption
• Set up and analyze media tests and provide recommendations for how to test and measure different strategies
• Manage the compilation and dissemination of regular (e.g. weekly, monthly, etc.) reports on performance of the digital channel
• Present findings and recommendations to peers and sometimes executives
• Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis
• Create automated reports and dashboards to monitor and communicate performance
• Determine KPIs and benchmarks to evaluate each campaign
• Analyze different variables of media campaigns (i.e., creative, audience targeting, campaign objective, landing page, etc.) to identify opportunities for improvement
• Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis
• Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues
• Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts
• Independently seek out additional data and information to round out analyses and confirm assumptions
• Create succinct presentations to tell stories with a focus on actionable outcomes and present findings to all levels of the organizationQualificationsEducation/Experience: Bachelor's degree (B.A. or B.S.) or equivalent from four-year college in Business Statistics, Economics, Marketing Analysis or related degree. 4-6 years of experience with digital analytics and with defining digital analytics tracking requirements. Prior experience analyzing digital media campaigns at a brand or agency is strongly preferred. Equivalent combination of education and experience will be considered.Computer Skills: To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel. Be highly proficient in web analytics tools such as Adobe Analytics or Google Analytics. Experience working with data visualization tools such as Tableau. Proficiency in database analytics language such as SQL, Python, R.Equal Opportunity EmployerIt is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.E-VerifyLiving Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment status.#Ll-DW1

Keywords: Living Spaces Furniture, La Mirada , Senior Digital Analyst, Professions , La Mirada, California