Senior Digital Analyst
Company: Living Spaces Furniture
Location: La Mirada
Posted on: May 15, 2022
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Job Description:
Position Summary Digital Analytics Experience Required The
Senior Digital Marketing Analyst will focus on analyzing the
performance of digital media, including SEM, paid social and
programmatic media. Will work closely with the digital media buyers
to provide recommendations for optimization and with the other
analysts on the team to inform overall media strategy. Position
Description Essential Duties and Responsibilities include the
following. Other duties may be assigned: Analyze multiple digital
media campaigns and identify optimization opportunities Act as a
digital analytics subject matter expert representing aspects like
data collection and use cases for solving business questions
Collaborate with digital media buyers to influence digital media
strategy Collaborate with business, technology, implementation
specialists, and analytics partners to determine data needs,
establish data collection requirements, and deploy and maintain
accurate digital tracking Identify areas of opportunity for data
improvement and follow-through to see them implemented Obtain and
document project details for use as reference material across the
team Define and execute quality assurance procedures to ensure
accuracy of analytical output on a regular cadence Design visually
appealing, effective, and impactful reports for numerous audiences
including views for executive leadership consumption Set up and
analyze media tests and provide recommendations for how to test and
measure different strategies Manage the compilation and
dissemination of regular (e.g. weekly, monthly, etc.) reports on
performance of the digital channel Present findings and
recommendations to peers and sometimes executives Prepare
analytical plans, including milestones, hypotheses, and data
sources necessary to complete complex deep dive analysis Create
automated reports and dashboards to monitor and communicate
performance Determine KPIs and benchmarks to evaluate each campaign
Analyze different variables of media campaigns (i.e., creative,
audience targeting, campaign objective, landing page, etc.) to
identify opportunities for improvement Support a variety of
partners across the organization with ad-hoc reporting and in-depth
analysis Utilize business and analytical expertise to independently
perform proactive analysis and communicate opportunities,
optimization tactics, or issues Use statistical rigor to solidify
validity of findings and be able to explain those concepts to
non-experts Independently seek out additional data and information
to round out analyses and confirm assumptions Create succinct
presentations to tell stories with a focus on actionable outcomes
and present findings to all levels of the organization
Qualifications Education/Experience: Bachelor's degree (B.A. or
B.S.) or equivalent from four-year college in Business Statistics,
Economics, Marketing Analysis or related degree. 4-6 years of
experience with digital analytics and with defining digital
analytics tracking requirements. Prior experience analyzing digital
media campaigns at a brand or agency is strongly preferred.
Equivalent combination of education and experience will be
considered. Computer Skills: To perform this job successfully, an
individual must have proficient experience in Microsoft Office 365
including Word and Excel. Be highly proficient in web analytics
tools such as Adobe Analytics or Google Analytics. Experience
working with data visualization tools such as Tableau. Proficiency
in database analytics language such as SQL, Python, R. Equal
Opportunity Employer E-Verify
Keywords: Living Spaces Furniture, La Mirada , Senior Digital Analyst, Professions , La Mirada, California
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