Senior Digital Analyst

Company: Living Spaces Furniture
Location: La Mirada
Posted on: May 15, 2022

Job Description:

Position Summary Digital Analytics Experience Required The Senior Digital Marketing Analyst will focus on analyzing the performance of digital media, including SEM, paid social and programmatic media. Will work closely with the digital media buyers to provide recommendations for optimization and with the other analysts on the team to inform overall media strategy. Position Description Essential Duties and Responsibilities include the following. Other duties may be assigned: Analyze multiple digital media campaigns and identify optimization opportunities Act as a digital analytics subject matter expert representing aspects like data collection and use cases for solving business questions Collaborate with digital media buyers to influence digital media strategy Collaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital tracking Identify areas of opportunity for data improvement and follow-through to see them implemented Obtain and document project details for use as reference material across the team Define and execute quality assurance procedures to ensure accuracy of analytical output on a regular cadence Design visually appealing, effective, and impactful reports for numerous audiences including views for executive leadership consumption Set up and analyze media tests and provide recommendations for how to test and measure different strategies Manage the compilation and dissemination of regular (e.g. weekly, monthly, etc.) reports on performance of the digital channel Present findings and recommendations to peers and sometimes executives Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis Create automated reports and dashboards to monitor and communicate performance Determine KPIs and benchmarks to evaluate each campaign Analyze different variables of media campaigns (i.e., creative, audience targeting, campaign objective, landing page, etc.) to identify opportunities for improvement Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts Independently seek out additional data and information to round out analyses and confirm assumptions Create succinct presentations to tell stories with a focus on actionable outcomes and present findings to all levels of the organization Qualifications Education/Experience: Bachelor's degree (B.A. or B.S.) or equivalent from four-year college in Business Statistics, Economics, Marketing Analysis or related degree. 4-6 years of experience with digital analytics and with defining digital analytics tracking requirements. Prior experience analyzing digital media campaigns at a brand or agency is strongly preferred. Equivalent combination of education and experience will be considered. Computer Skills: To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel. Be highly proficient in web analytics tools such as Adobe Analytics or Google Analytics. Experience working with data visualization tools such as Tableau. Proficiency in database analytics language such as SQL, Python, R. Equal Opportunity Employer E-Verify

Keywords: Living Spaces Furniture, La Mirada , Senior Digital Analyst, Professions , La Mirada, California