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Social Media Specialist

Company: Makita U.S.A., Inc.
Location: La Mirada
Posted on: September 15, 2022

Job Description:

Job Summary

What can a Makita power tool battery do? Hint: It goes way beyond a cordless drill! Join our team and help share the Makita Story to pro contractors and users of all kinds through our growing social media channels.

As the Social Media Specialist for Makita U.S.A., you will creatively and strategically communicate the Makita Advantage through social media to increase awareness and drive demand for Makita products. Work with our growing team to create strategies for Makita's expanding line of cordless products, then turn ideas into tactics with winning content that engages our growing audiences. You'll also create sponsored content and paid ads, track and reply to user comments, and look ahead to new trends and tactics in the social media space. These efforts will be a key part of our daily efforts to increase awareness and drive demand for Makita cordless products which include industrial power tools and outdoor power equipment as well as vacuums and cleaning products, lighting, radios and speakers, job site apparel, and much more.

Essential Job Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Develop the social media strategy that supports the company initiatives and focus.
* Keep up on trends in the social media space for new tactics in existing channels (IG, YT, FB, T), and for opportunities in new spaces (Tik Tok, Reddit, Pinterest, and beyond)
* Manage and activate social media budgets.
* Create a strong daily process of calendar management/scheduling, content creation, content posting, and monitoring across social media channels.
* Work within budgets and timelines to achieve specific goals set-forth, and create social content and campaigns designed around company initiatives including new product releases, live events including trade shows, advertising campaigns, sweepstakes, and more.
* Communicate the brand through rich content and storytelling across various social media channels.
* Recommend and develop strategies and tactics to increase targeted audiences across Makita social media channels.
* Work with marketing managers to plan live events on social media channels and manage execution (including select on-site events)
* Continually make suggestions, contributions, plans, solutions and communicate effectively to the Makita U.S.A. Team.
* Responsible for protecting the brand while actively promoting the brand to Makita's target audiences across social media channels.
* Maintain a library of hashtags for use by Makita on social media
* Develop processes to track, measure and monitor social media coverage across channels.
* Compile tracked coverage in the form of a report, possibly through a 3rd party application
* Constantly implement creative, consistent vehicles that fully support the company's prime objectives with regards to professional users, products and focus.

Skills Required

* Excellent knowledge of social media platforms including Instagram, YouTube, Facebook, and Twitter, as well as target channels including TikTok, Reddit, and Pinterest.
* Experience as a social media specialist or similar position
* Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills
* Ability to use social media in order to increase audience, impressions, brand awareness and lead collection, as well as to drive traffic to targeted websites (makitatools.com)
* Understanding of social media KPIs and basic web traffic metrics

Education and/or Experience Desired

* Bachelor's degree from a college or university, or equivalent professional institution. Marketing, advertising, English, journalism, public relations, or communications degree preferred.
* An in-depth understanding of the many social media platforms (and ability to navigate each of them), including Instagram, YouTube, Facebook, and Twitter
* An in-depth understanding of target channels (including TikTok, Reddit, and Pinterest) is desired.
* Knowledge of and experience with tools and apps that allows content to be shared across various platforms, and tracked.
* Two years of related experience in related industry - this can be in the form of a completed internship or other proven work experience
* Keen knowledge and experience in Microsoft Office and Outlook with skills necessary to perform duties of position. Knowledge of collaborative tools on Microsoft Teams and Sharepoint preferred but not required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Work Environment

This position works in an open office setting that is quiet, fast paced, fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and mobile phones.

Equal Opportunity Statement

The Company is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or family member of the individual. The Company is committed to complying with all applicable laws providing equal employment opportunities.

Keywords: Makita U.S.A., Inc., La Mirada , Social Media Specialist, Advertising , La Mirada, California

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