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Social Media Specialist

Company: Makita U.S.A., Inc.
Location: La Mirada
Posted on: June 13, 2022

Job Description:

Job SummaryThe primary function of the Social Media Specialist is to effectively, creatively, and strategically communicate the brand through Makita social media accounts in order to increase audience and awareness of Makita products. Duties include creating and scheduling social media content, replying to and tracking comments and activity from audiences, expanding the Makita audience, and tracking new trends and tactics in the social media space. All efforts will be in coordination with Makita marketing managers to increase awareness on social media and ultimately drive sales of Makita products.Essential Job DutiesReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* Develop the social media strategy that supports the company initiatives and focus.* Be the authority in social media trends and tactics by demonstrating strong knowledge of target channels including Instagram, You Tube, Facebook, and Twitter (as well as, not limited to, target channels including TikTok, Reddit, and Pinterest).* Responsible for managing and activating social media budgets.* Create a strong daily process of calendar management/scheduling, content creation, content posting, and monitoring across social media channels.* Work within budgets and timelines to achieve specific goals set-forth, and create social content and campaigns designed around company initiatives including product releases, trade shows and live events, advertising campaigns, sweepstakes, and more.* Communicate the brand through rich content and storytelling across various social media channels.* Recommend and develop strategies and tactics to increase targeted audiences across Makita social media channels.* Monitor trends in the social media space for new tactics in existing channels (IG, YT, FB, T), and for opportunities in new spaces (Tik Tok, Reddit, Pinterest, and beyond)* Work with marketing managers to plan live events on social media channels and manage execution (including select on-site events)* Responsible for continually making suggestions, contributions, plans, solutions and able to communicate effectively to the Team.* Responsible for protecting the brand while actively promoting the brand to Makita's target audiences across social media channels.* Maintain a library of hashtags for use by Makita on social media* Develop processes to track, measure and monitor social media coverage across channels.* Compile tracked coverage in the form of a report, possibly through a 3rd party application* Responsible for obtaining, and reporting to management, any relevant information concerning the market trends and developments.* Constantly implement creative, consistent vehicles that fully support the company's prime objectives with regards to professional users, products and focus.Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Skills Required* Excellent knowledge of social media platforms including Instagram, YouTube, Facebook, and Twitter, as well as target channels including TikTok, Reddit, and Pinterest.* Experience as a social media specialist or similar position* Excellent critical thinking, interpersonal, communication, time-management, and problem-solving skills* Ability to use social media in order to increase audience, impressions, brand awareness and lead collection, as well as to drive traffic to targeted websites (makitatools.com)* Understanding of social media KPIs and basic web traffic metrics* Analytical - Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.* Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Demonstrates attention to detail.* Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.* Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.* Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.* Customer Service - Manages difficult or emotional customer situations (including interactions with the public online); Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.* Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control.* Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.* Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.* Teamwork - Exhibits objectivity and openness to others' views; Contributes to building a positive team spirit; Supports everyone's efforts to succeed.* Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision.* Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.* Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others.* Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.* Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.* Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Conserves organizational resources.* Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.* Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.* Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Supports affirmative action and respects diversity.* Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Adapts strategy to changing conditions.* Judgement - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.* Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.* Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Develops realistic action plans.* Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.* Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.* Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.* Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions.* Adaptability - Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.* Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.* Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.* Initiative - Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.* Innovation - Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.* Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.* Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.* Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.* Computer Skills: To perform this job successfully, an individual should have knowledge of Microsoft Outlook Contact Management systems; Microsoft Excel Spreadsheet software knowledge is a must and all other software programs related to MS Office Suite.* Written, verbal, and spelling skills in Spanish a plus but not required.Supervisory ResponsibilityThis position does have supervisory responsibilities.Work EnvironmentThis position works in an open office setting that is quiet, fast paced, fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and mobile phones.TravelA minimum amount of travel will be required for this position.Education and/or Experience Desired* Bachelor's degree from a college or university, or equivalent professional institution. Marketing, advertising, English, journalism, public relations, or communications degree preferred.* An in-depth understanding of the many social media platforms (and ability to navigate each of them), including Instagram, YouTube, Facebook, and Twitter* An in-depth understanding of target channels (including TikTok, Reddit, and Pinterest) is desired.* Knowledge of and experience with tools and apps that allows content to be shared across various platforms, and tracked.* Two years of related experience in related industry - this can be in the form of a completed internship or other proven work experience* Keen knowledge and experience in Microsoft Office, Outlook and Internet with skills necessary to perform duties of position.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* Required to regularly use hands to finger, handle or feel; reach with hands and arms; and talk or hear.* Required to regularly stand; walk; and stoop, bend or reach above head.* Required to frequently sit.* Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.* Able to ascend and descend stairs.* Continuously reach out to sort miscellaneous items.* Physically & mentally able to work in an environment that may be subjected to strict deadline and multiple projects.* May be subjected to working extended and/or irregular hours.DisclaimerThis description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intend to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling or staffing needs.Equal Opportunity StatementThe Company is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or family member of the individual. The Company is committed to complying with all applicable laws providing equal employment opportunities.

Keywords: Makita U.S.A., Inc., La Mirada , Social Media Specialist, Advertising , La Mirada, California

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